What do moms, Alexandria, and Kylie Jenner all have in common? The answer lies with Lansinoh Laboratories.
Since 1984, Lansinoh has paved the way for women to nurse on their own terms. Today, the trusted parenting company sells products ranging from breast pumps to baby bottles in over 60 countries, supporting mothers through prenatal care, pregnancy, postpartum recovery, breastfeeding, and toddlerhood.
“We want to be there for today’s families,” said Global Chief Executive Officer Julie Talbot.
A mom herself, Talbot sheds light on what’s next for the heritage brand and how she found her home away from home at Lansinoh.
A Brand Built for Moms by Moms
First comes love, then comes marriage—and then comes the baby and painful breastfeeding for founder Resheda Hagen. Sore nipples from nursing had her reaching for something that didn’t yet exist on the market. With no relief in sight, she developed Lansinoh’s first product: The Lanolin Nipple Cream.
As the product name suggests, the all-natural ointment is made with lanolin, a soothing emollient derived from sheep wool. Hagen pioneered the ultra-purification process to ensure the cream was safe for moms and babies—and the rest is herstory. The cream remains a cult favorite to this day, with over 65 million units sold, helping more than 100 million moms worldwide.
The Power of Purple
Packaged in the brand’s signature purple, Lansinoh’s product line includes wearable electric breast pumps and silicone milk storage bags to glass baby bottles and sip starter sets for toddlers, offering busy moms support when they need it most.
“Everybody knows Lansinoh as the purple box, the purple tube,” says Talbot.
The lavender hue is hard to miss. In one of Kylie Jenner’s “Get Ready with Me” videos, the beauty mogul can be seen using a purple tube, prompting one eagle-eyed viewer to comment: “The best healing cream for everything!”
Talbot notes the cream can be used to soothe sunburns, moisturize your cuticles and nails, and even relieve chafing for runners—you name it. “It’s pretty universal for everyone,” she shares.
So, what was Jenner’s beauty secret? A pearl-sized dollop of Lansinoh’s nipple cream on her lips before she sauntered off to a Schiaparelli show during Paris Fashion Week.
In response to so many moms’ off-label use of the cream, the company had previously introduced the Lanolin Lip Balm, an all-natural formula designed specifically for lips. The product gained viral attention, earning a loyal following among beauty editors, celebrities, and mothers alike for its long-lasting hydration.
Talbot’s Path to Lansinoh
Talbot found herself gravitating toward mission-driven brands throughout her career. She previously held leadership roles at Burt’s Bees, Bluemercury, Mars, and Jessica Alba’s The Honest Company.
A Hokie at heart, Talbot received a bachelor’s degree in marketing management with a minor in communication and business leadership from Virginia Tech.
By the time Talbot was first introduced to Lansinoh on the business front, she was already familiar with the brand as a consumer. A mother of a four-year-old little girl, Talbot has spoken openly about facing fertility challenges during her journey to motherhood. “It was very personal for me to join this company. I want to be able to give back and hopefully do more and make it easier for someone else.”
Talbot first stepped into leadership at Lansinoh in 2024, overseeing the company’s largest market as President of North America, where she shaped brand strategy and growth across the region. “As soon as I started interviewing with the team and meeting more and more people at Lansinoh, I knew ‘This is my home.’” Two years later, Talbot took up the purple baton as the Global CEO.
Mother Knows Best
Lansinoh’s office is located in Alexandria’s Canal Center, along the waterfront in Old Town North. Walking around, you’re greeted with views of the Potomac and framed photos of smiling moms and babies with the words, “There’s no one way to be a mom,” emblazoned on the wall. A perfect way to encapsulate Lansinoh’s mantra of caring for mothers at every stage.
“What I try to keep in mind here is that every mother’s journey is unique. It looks different for everybody,” said Talbot. “It’s messy, and it’s hard, and it’s ok to not be perfect.”
When asked about her leadership style? “People first,” said Talbot. “Every decision needs to be really grounded in: Is what we’re doing the right thing for our moms, and then also the right thing for our teams and our shareholders?”
In her first year as CEO, Talbot plans to use this time to listen and learn as she broadens her gaze internationally, getting to know teams around the world.
“I want to humanize Lansinoh. It’s all about the people…the teams… It’s about how we show up for our moms,” said Talbot.
A Local Brand with Global Reach
Since the early 2000s, Alexandria has served as Lansinoh’s home base. Talbot cites the City’s strong sense of community and access to international travel as key reasons it’s an ideal location for doing business.
Having Ronald Reagan Washington National Airport minutes away made travel effortless for teams visiting from abroad and vice versa. International access became crucial after Lansinoh was acquired by Pigeon Corporation in 2004 as the Japanese company’s first US subsidiary. “We have global strategy meetings here. We have people coming in from Japan, Turkey, the UK, Germany, and France,” said Talbot.
Beyond the convenience of travel, the City’s eclectic food scene, robust shopping, and tightly knit community only add to the “ALX” experience.
“We love being here. The team loves being here,” shares Talbot. “It’s beautiful. The community is nice. We have a lot of great neighbors. It affords us many opportunities for team building and getting outside, getting into nature, being in such a culturally relevant, dynamic, diverse environment.”
What’s next for Lansinoh?
Motherhood is such a connected experience that transcends borders, cultures, and languages—a thought not lost on Talbot. Maintaining accessible pricing and modernizing the brand remain top of mind for the rising Global CEO.
“For me, it all goes back to the moms, right?” said Talbot. “The moms, the parents, the families, and what we’re doing for them. I’ll never take my eye off that.”
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Photos courtesy of Lansinoh Laboratories.